Hi, I’m Joe.

I’m a versatile content creator who writes engaging copy and takes fine-art photos and has a background reporting for various news outlets—from Long Island community newspapers and hyperlocal news sites to business and financial publications—covering a wide range of topics.

Today, I specialize in crafting feature story-like advertorials highlighting the expertise and achievements of professionals across multiple fields, from entrepreneurs to photographers to artists aimed at attracting more clients, customers and employers. 

Services:

• Feature story-like advertorials

• Content creation for websites

• Blog development

• Editing book drafts and related copy 

• Create and supply fine-art photos

As a content creator, I updated business websites, including projects for art gallery Cordair.com, Walmart-affiliate Zelka HVAC, and vinyl record maker AA Mastering with compelling copy that helped drive return visits and increase business inquiries.

As a professional photographer, I provide striking photos for diverse clients. Capital One Bank featured my image of a military dad embracing his daughter to bolster their marketing content,while Info3 Verlag, a German book publisher, printed a close-up of Michelangelo’s David in one of their books.  Additionally, I supply fine-art stock photos to Getty Images.

Ready to elevate your content? Contact me to discuss how I can help you create click-worthy materials that engage and convert.

View my projects page and contact me to learn more about my services and rates.

Based in the Greater New York City Area.

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Testimonials

“Joseph Kellard is a true professional writer. In his article on my art, he interviewed and quoted me, as well as my mentor and one of my collectors to get some insight into how others view my work. He also worked very closely with me, allowing me to have input on any facts that needed to be adjusted in his drafts, which made the final article true to the subject. It reads like a biography. I highly recommend Joseph to write your story.” 

~ Theodora Zavala, Artist 

“Joe brought life to our outdated website with his professional yet creative design. With its easy-to-use, user-friendly layout we have been able to see an increase in business inquiries from new customers. Joe was very easy to work with, kind, and took the time to really get to know the business and our clientele and target audience.”

~ John Balder, Vice President, Zelka HVAC